Michelle Collins on Retail Remix
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Episode 55

Social Stores, Micro-Fulfillment and the Future of Experiential Strategy

Featuring: Michelle Collins, Non-Agency

Michelle Collins built her business, A Non-Agency, in the early days of the “experiential marketing” era. Now, as the digital divide closes and retailers rethink their real estate strategies, she believes there’s significant opportunity for innovation.

During this episode of Retail Remix, Michelle shares her take on experiential marketing’s evolution and how brands and retailers can prepare for the future. You’ll learn:

  • Why the principles of journalism, marketing and sales support customer experience design;
  • The key drivers for creativity and successful problem solving for customer activation; and
  • How new real estate trends and retail executive priorities, including fulfillment, are driving the future of experience.


  • Learn more about A Non-Agency 
  • See Michelle’s lecture on customer experience design from Retail Collaborate Conference 

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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