Yasmeen Tadia has planned corporate events for big brands from Facebook to Forbes and Laura Mercier. When the pandemic hit, she took her love of creating luxurious, memorable events and created Make Your Life Sweeter, a brand of high-end treats like cotton candy, popcorn and chocolate truffles.
As her brand grew, she decided to officially venture into brick-and-mortar with a pop-up in the Galleria Dallas. The end result was an immersive café-candy store experience filled with Instagrammable moments. During this episode of Retail Remix, Yasmeen will share what she learned planning events for top brands and how these lessons influenced her moves as the founder of Make Your Life Sweeter. You’ll learn:
- The essence of a stellar Instagrammable moment;
- The future of in-store events and experiential retail; and
- The role of partnerships and philanthropy in building a business.