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Yasmeen Tadia on Retail Remix
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Episode 46

The Future of the Instagrammable Moment

Featuring: Yasmeen Tadia, Make Your Life Sweeter

Yasmeen Tadia has planned corporate events for big brands from Facebook to Forbes and Laura Mercier. When the pandemic hit, she took her love of creating luxurious, memorable events and created Make Your Life Sweeter, a brand of high-end treats like cotton candy, popcorn and chocolate truffles.

As her brand grew, she decided to officially venture into brick-and-mortar with a pop-up in the Galleria Dallas. The end result was an immersive café-candy store experience filled with Instagrammable moments. During this episode of Retail Remix, Yasmeen will share what she learned planning events for top brands and how these lessons influenced her moves as the founder of Make Your Life Sweeter. You’ll learn:

  • The essence of a stellar Instagrammable moment;
  • The future of in-store events and experiential retail; and
  • The role of partnerships and philanthropy in building a business.

RELATED LINKS

  • Learn more about Make Your Life Sweeter
  • Shop corporate gifting
  • See delectable sweets on Instagram

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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