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Mario Natarelli on Retail Remix
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Episode 60

Why It’s Time for Retailers to Measure Brand Intimacy

Featuring: Mario Natarelli, MBLM 

During the heart of the pandemic, consumers reported a 23% increase in the number of brands they felt an emotional connection with. While some of this was likely indicative of the circumstances surrounding COVID-19 lockdowns, Mario Natarelli believes that the measures retailers took to nurture relationships with consumers during this critical time will set a new standard in brand intimacy moving forward.  
 
This week, host Alicia Esposito sits down with Mario Natarelli, Managing Partner at MBLM, to discuss the firm’s Brand Intimacy COVID Study. Listen to learn:  

  • Why retailers should pay more attention to brand intimacy than brand loyalty; 
  • The archetypes that drive brand intimacy; and  
  • Key lessons from retailers leading in brand intimacy scores.

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Retail Remix

The rules of retail are constantly changing. Today, we're in an exciting new era where brands can differentiate through experience and use technology to connect with customers in new and exciting ways. Retail Remix is a new podcast series brought to you by Retail TouchPoints, the industry's leading source for news, insights and research for all things customer experience. Bi-monthly, we sit down with someone who is helping put a new spin on the retail experience. Hear from the top practitioners, analysts and innovators in retail, and see what new engagement opportunities await.

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