Jason McNary is no stranger to pop-ups. As UNOde50’s CEO of the Americas, McNary has helped the brand generate awareness, boost engagement and connect more directly with local markets. Pop-up stores were an integral part of this strategy. But what does the future of pop-ups look when the entire brick-and-mortar world is being turned upside down? During this episode, McNary shares his insights on:
- The successes and lessons of UNOde50’s pop-up strategy;
- Whether he believes the pop-up trend will fizzle or sizzle in a post-pandemic world; and
- How cutting-edge technology and demand for touchless experiences will shape future investments.
Retail TouchPoints is lucky to have Jason as a speaker during the Retail Innovation Conference Online Experience, which is taking place Oct. 13-14. All podcast listeners have access to a special offer: 25% off an All-Access Pass! Just register using: pod.ric20.online