Nearly 80% of retailers currently have (63%) or plan to add (16%) a Customer Relationship Management (CRM) program, according to a recent survey from Retail TouchPoints, sponsored by Epicor Retail. These retailers know that customer retention is less costly than customer acquisition.
This white paper uses exclusive survey results to reveal insights into 7 critical CRM issues retailers must address in order to succeed. To learn more, complete the form below to download the white paper titled: Meeting The CRM Challenge In 2012 And Beyond.
