Try Before You Buy: 31% Of Consumers Rent Apparel To Check Out New Brands

  • February 10, 2020 at 3:29 PM EST
  • By Bryan Wassel
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Clothing rental services are winning over a number of consumers: a recent survey of more than 1,000 people found that 8% have used or have considered using one. The top reasons to rent were preparing for a formal event (35%), trying out items from a new brand (31%) and saving money (27%).

Clothes were the most popular rentals, led by formal wear (41%), daytime/work attire (40%) and luxury clothing (33%). Common accessory rentals included handbags (21%), jewelry (16%) and shoes (13%). Learn more about consumers’ rental preferences in this infographic from CGS.

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