Retailers often complain that shopper loyalty is a thing of the past, that consumers are all too willing to switch brands when offered a lower price or a perk like free shipping. But shoppers have their own complaints in this area: just over 30% of consumers feel that the general run of stores and restaurants do not value their customers’ loyalty.
The good news for at least some retailers is that consumer perceptions vary widely by retail vertical: 70% of grocery store shoppers and 66% of pharmacy customers feel their loyalty is valued by these retailers, although only 52% of consumers have those warm feelings about major retailers.
Learn more about which reward types are best at creating customer loyalty in this infographic from Dosh.
Source: Dosh.
