The retail industry is on the precipice of four consecutive quarters of massive digital adoption by consumers around the globe. Without skipping a beat from the 56% growth observed in Q4 globally, Q1 2021 same site digital sales grew 58% year-over-year, according to data from the Salesforce Shopping Index. What factors, aside from the shuttering of physical stores, drove this unprecedented growth? And what clues does it give retailers to help accurately report on comparable store sales, or comps, and forecast future demand? In other words, how do we “Comp COVID”?
Attendees of this Retail TouchPoints webinar will hear as industry experts:
- Discuss the impact of the COVID-relief stimulus bills on consumer spending behavior;
- Highlight Salesforce’s predictions for the rest of 2021; and
- Share insights into Q2 retail performance.
