Consumer use of mobile shopping apps is increasing rapidly, rising 247% in 2012 vs. 2011, according to research from Flurry.com. More consumers are using retailer-specific apps, up to 27% vs. 15% in 2011, but they also are accessing third-party apps, such as online marketplaces (20%). This infographic, courtesy of Baynote, illustrates the significant growth in the mobile apps industry, as well as the different types of shopping apps used by consumers.
Consumer use of mobile shopping apps is increasing rapidly, rising 247% in 2012 vs. 2011, according to research from Flurry.com. More consumers are using retailer-specific apps, up to 27% vs. 15% in 2011, but they also are accessing third-party apps, such as online marketplaces (20%). This infographic, courtesy of Baynote, illustrates the significant growth in the mobile apps industry, as well as the different types of shopping apps used by consumers.
