E-books

The B2B Ecommerce Playbook: Making the Move from DTC to Wholesale

The direct-to-consumer (DTC) market has experienced explosive growth in recent years, driven by the increasing popularity of ecommerce and evolving consumer preferences….

2024 Retail CFO Outlook Survey

According to the 2024 Retail CFO Outlook Survey, retail CFOs report positive but tempered outlooks as revenue expectations decrease while profitability expectations…

Generative AI for Future-Focused Retailers

Generative AI has enormous potential to transform the world of retail and beyond. One study forecasts a financial impact of $9.2 trillion…

Connected Shoppers Report

For retailers, the integration of digital and physical shopping means they’re connecting with shoppers in more ways than ever before. The good…

The State of Video Marketing & Advertising: How Retail Brands Are Optimizing Investments with Data-Driven Creative

In 120 seconds or less, a well-crafted video can inspire, educate and entertain. That’s why 67% of brands and retailers we surveyed…

Retail’s New Guide to Growth

Retailers today are tackling many pressing issues, including supply chain constraints, wavering customer loyalty and inflation. But leadership teams still need to…

Connecting Corporate to the Front Lines with a Retail Digital HQ

Retailers are navigating an ever-changing landscape, including macroeconomic factors that are challenging profit margins and shifting consumer trends that are changing the…

Reimagine Your Brand Loyalty Program

Today, earning customer loyalty demands more than a singular program based on tiers, currency, or points — it requires an overarching strategic…

The State of CTV: How Retailers are Embracing the Streaming Era

For the first time in July 2022, connected TV (CTV) commanded a bigger piece of the viewing pie — 34.8% — than…

Creating a Business Case for Better Planning

Having a great product is not enough. You need to meticulously and proactively plan for that product to ensure it’s available in…

DTC, Marketplace or Hybrid: How to Choose the Right Path Toward Omnichannel Growth

Two of the biggest retail industry growth trends of recent years have been the multiplication of direct-to-consumer (DTC) brands and the dramatic…

How to Level Up Your Welcome and Abandoned Cart Programs

Welcome and abandoned cart programs are the two most important growth campaigns a brand can send its new customers. Those contacts that…

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