E-books

Beyond Authenticity: Winning consumer trust through co-creation, transparency and typography

Did you know that 56% of consumers are more-likely to buy a product they saw in a user-generated image? Today’s cynical consumers…

5 Visual Marketing Predictions For Brands

Visual marketing has taken on an extraordinary importance for brands in 2017. Olapic has made five predictions for the near-term: Consumer-led marketing…

Your Essential 2017 E-Commerce Calendar

All the important dates you need to kick off 2017 Essential e-Commerce dates, events, tips and topics to get ahead in 2017….

The Consumer Trends Report — 2017 Edition

Multiple Channels. One Experience. Consumers don’t look at online and in-store as different channels. As many as 94% of consumers are researching…

Vertical: The Future Of Video

Learn how leading retailers such as Urban Outfitters, J. Crew and Forever 21 harness the power of vertical video. Download Vertical: The…

The Essential Guide To Personalization

Improve Business Results With Relevant Experiences, Every Time Are your personalization strategies up to par with leading retailers such as Office Depot…

Ready To Engage With Tomorrow’s Shopper?

How Retailers Can Distinguish Themselves The retailer of the future will embrace technology to extend the customer relationship beyond the shopping experience….

How To Win Fans & Influence Purchases

The Low-Down on Influencer Marketing Influencer marketing creates a combination of authenticity and promotion that helps brands reach target consumers. Are you…

5 Steps to Simplify Sales and Use Tax Processes

Did you know that there were 612 sales and use tax rate changes in 2015? States are using advanced analytics and automated…

5 Benefits Of Cloud Retailing You May Have Overlooked

Lay The Groundwork Now For Key Retail Capabilities With 21 billion IoT devices expected to be connected by 2020, retailers must lay…

8 Mistakes In Personalization

Delivering revenue through a better customer experience Discover what holds marketers back from delivering the relevant, timely, highly personalized web experiences that…

The New World Of Cross-Channel Execution

Discover the new world of cross-channel marketing! Uncover insights from 100+ retailers about how they’re striving to close the gap between disparate…

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