White Papers

8 Tips for Turning Facebook “Likes” into Customers

While obtaining “Likes” on Facebook, smart marketers should be thinking about how to integrate that information into overall strategic goals such…

Transforming The Retail CMO Through Data Driven Marketing

Today’s retailers must be positioned to implement data-driven strategies throughout the business, using information from all channels. By harnessing the power of…

Effectiveness of Email Optimization

How well are you testing your email campaigns? Which testing practices do you routinely implement? What are the top elements you test?…

Traffic Intelligence: The Science Of Shopper Conversion

The continual growth of the online retail environment has encouraged brick-and-mortar merchants to rethink the data they collect and analyze. In fact,…

From Social Media To Social CRM

Social CRM – the integration of social media with customer relationship management (CRM) strategies – is the next frontier for organizations that…

Social Media Analytics – Making Customer Insights Actionable

This white paper examines the role social media can play in presenting a more strategic view of customer data and how the…

The Science Behind Social Media Marketing

The explosive growth of social media has motivated marketers to implement new strategies in order to communicate with brand advocates and prospective…

The Source-to-Consumer Era: Best-in-Class Commerce Integrates Order Fulfillment, Inventory, and Supply Chain

To succeed in the industry, retailers must provide a unified customer experience across all channels of sales and service. According to the…

Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance

Are you constantly jumping from project to project with barely enough time to breathe? When continually pressed for time, how do you…

Retail Redefined: Investing For Success Through 2015

As retailers face more intense competition to attract and retain customers, they are working to find unique and innovative ways to improve…

What Your Customer Is Buying When Not Buying From You

To win in today’s hyper-competitive marketplace, retailers must target marketing messaging to individual shoppers. Faced with a seemingly infinite number of offer…

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White Papers

8 Tips for Turning Facebook “Likes” into Customers

Transforming The Retail CMO Through Data Driven Marketing

Effectiveness of Email Optimization

Traffic Intelligence: The Science Of Shopper Conversion

From Social Media To Social CRM

Social Media Analytics – Making Customer Insights Actionable

The Science Behind Social Media Marketing

The Source-to-Consumer Era: Best-in-Class Commerce Integrates Order Fulfillment, Inventory, and Supply Chain

Drive Social Marketing ROI With Social Referral Programs

Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance

Retail Redefined: Investing For Success Through 2015

What Your Customer Is Buying When Not Buying From You

Harnessing the Power of Fitting Rooms: Elevating Visual Storytelling and Unified Commerce Experiences

3 Ways Generative AI is Transforming Brand Experiences

Getting Practical: Generative AI for Your Ecommerce Visuals

Personalization Challenges Aren’t Unique to Retail

Grocery Shoppers Seeking More Engaging Experiences, Holistic Health Offerings

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