Who’s Driving Shopping Traffic For Retail Sites? [Infographic]

 
With the help of peer reviews and sharing capabilities on social media sites, consumers can offer online retailers feedback on which products are “hot.” Facebook users are more likely to share content from a retailer’s site with their peers and engage in same-sessionsales conversion.

Although retailers engage with Facebook more than other social media sites, they have increased interest in Pinterest in 2012, according to recent research findings. This infographic, courtesy of RichRelevance, compares the amount of web site traffic retailers receive via Facebook, Pinterest and Twitter.

 

With the help of peer reviews and sharing capabilities on social media sites, consumers can offer online retailers feedback on which products are “hot.” Facebook users are more likely to share content from a retailer’s site with their peers and engage in same-sessionsales conversion.

Although retailers engage with Facebook more than other social media sites, they have increased interest in Pinterest in 2012, according to recent research findings. This infographic, courtesy of RichRelevance, compares the amount of web site traffic retailers receive via Facebook, Pinterest and Twitter.

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