Retailers know they must become more innovative and customer-centric in their marketing strategies and business models to compete in today’s digitally transformed marketplace.
Asia-Pacific retailers are leading the way, driving real results by tapping open retail ecosystems, innovative technologies and the ability to wield data to drive the deeply personalized relationships that turn shoppers into fans.
In this G-Book you’ll discover how Asian retailers like PARCO and Shiseido are:
- Forging deep, personalized customer relationships with consumers;
- Embracing new retail ecosystems; and
- Leveraging consumers’ infatuation with mobile devices.