Retailers have access to all the customer information needed to deliver winning ecommerce experiences, but they must use it to make the journey as easy and relevant as possible. For instance, 42% of shoppers are willing to pay more if they can find what they want in just a few clicks.
Data fuels shopper journey relevance, which is key for retaining customers. Personalization is a key element here: 26% of shoppers will pay more for personalized recommendations, and 66% discover products by searching directly on retailers’ websites.
For more about what shoppers want in the ecommerce experience, check out this infographic from Coveo.