Survey: 87% of Consumers Doubt Influencers Use Products They Promote
The size of the global influencer marketing market has more than doubled since 2019, to $16.4 billion in...
FeaturesSeptember 1, 2022
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With New ‘Beauty&’ Marketing Campaign, Ulta Promotes Confidence and Acceptance
Following on strong Q2 results, Ulta Beauty has debuted a new marketing campaign designed to “widen the lens...
NewsAugust 30, 2022
Shopify Debuts Creator Marketplace to Connect Influencers with Merchants
Shopify has launched a new platform called Shopify Collabs that makes it easier for creators to find and...
NewsAugust 17, 2022
PacSun Taps Virtual Influencer for BTS, Holiday Campaigns
PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns...
NewsAugust 15, 2022
Wish Launches Marketing Blitz to Reintroduce Itself to Consumers
Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership...
NewsAugust 15, 2022
Rakuten Advertising Enhances Influencer Management With Mavrck Partnership
Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings...
NewsJune 30, 2022
How Retail Workers Can Be Leveraged as Effective Brand Influencers
After two years of online browsing, consumers are eager to get out of the house and into the...
Executive ViewpointsJune 27, 2022
Exclusive: New ‘Reverse Influencer Marketplace’ Demonstrates Shifting Brand-Creator Dynamic
Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat,...
NewsJune 23, 2022
Influencers: A Secret Weapon for Tackling Supply Chain Challenges
As brands and retailers grapple with supply chain constraints, they can look to their creator partners to bridge...
FeaturesJune 9, 2022
Alibaba Uses Winter Olympics to Demonstrate Potential of Virtual Influencers
Meet Dong Dong – she’s become a familiar face on Alibaba’s Taobao Live platform during the 2022 Winter...
NewsFebruary 15, 2022
Why Brands Need to Prioritize User-Generated Content Within Their Marketing Strategies
With consumers spending more money online and more time on social media (more than half of the global...
Executive ViewpointsJanuary 14, 2022
The Future of Retail Takes a Digital Shift to Omnichannel Marketing
Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing...
Executive ViewpointsDecember 31, 2021
5 Short-Form Video Marketing Best Practices for Online Retailers
Thanks to the rise of TikTok, short-form videos have exploded in popularity over the last few years —...
Executive ViewpointsNovember 26, 2021
Facts and Myths About Video Marketing — The Holiday Edition
Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic,...
Executive ViewpointsNovember 15, 2021
Impulse Spending Rose 51% YoY in Q2, Shifting the Marketing Landscape
Impulse spending bounced back at the start of Q2 2021, rising 51% year-over-year. Capturing customers on such short...
FeaturesSeptember 27, 2021
Every Marketing Reel Needs a Hook — Automated Testing Sharpens It
Every year, retail brands miss out on potential revenue to the tune of $18 billion (according to Forrester...
Executive ViewpointsSeptember 15, 2021
Fair Influencer Pricing? How Brands Can Calculate Their Influencer Campaign Budget
In just three years, HiSmile, a teeth-whitening brand from Australia, grew a $20,000 investment into $40 million in...
Executive ViewpointsAugust 2, 2021
The Rise of Inauthentic Influencers: Can Consumers Trust Social Media Personas?
Years ago when I and my team were first putting the GRIN platform together, a lot of brands...
Executive ViewpointsJuly 7, 2021Top Stories
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