3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook
As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved...
FeaturesMarch 9, 2021
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How The 2020 Election Will Affect Retail’s Pre-Holiday Marketing
Every presidential election cycle, marketers prepare for the national conversation to be overtaken by politics. It’s never been...
Executive ViewpointsAugust 27, 2020
Inmar Intelligence Launches Retail Cloud Marketing Suite
Inmar Intelligence has introduced the Retail Cloud suite of media, incentives and commerce solutions, which can help retailers...
NewsAugust 6, 2020
What Marketers Need To Know About Brand Safety And Affiliate Marketing
Over the last 20 years, affiliate marketing has matured beyond what many marketers would have imagined when it...
Executive ViewpointsMay 22, 2020
Reaching The Right Digital Marketing Mix In The Age Of Amazon
The State Of The Industry It’s no secret that Amazon has made advertising one of its biggest focuses...
Executive ViewpointsSeptember 11, 2019How To Leverage Site Search Data To Fuel Your Marketing Strategy
By Dana Naim, Twiggle On-site search data is a gold mine for retailers that want to keep their...
Executive ViewpointsJune 24, 2019
#RIC19: Marketing/Customer Engagement And Omnichannel CX Sessions
(l. to r.) Andrew Gaffney, Retail TouchPoints; Katharine Bahamonde Monasebian, Barneys New York; Todd Treonze, Brooks Brothers The...
FeaturesJune 3, 2019
How To Make Retail Influencers More Accountable
Anyone who has watched one or both of the recent dueling Fyre Festival documentaries was undoubtedly struck by...
Executive ViewpointsApril 30, 2019Why Your Online Marketing Strategy Needs To Cater To Millennials And Gen Z
By Christopher Hansen, IgnitionOne In 2019, Gen Z will surpass Millennials as the most populous generation, comprising roughly...
Executive ViewpointsApril 15, 2019The Four Best Ways To Grow Your Business As Told By A Social Media Influencer
By Rigel Cable, Astound Commerce Growing a small business in 2019 requires technological savvy. This includes social media,...
Executive ViewpointsFebruary 8, 2019
Philanthropy, Local Connections Create Event Marketing Success For Kendra Scott
Experiential retail has become a popular buzzword in the industry, as retailers seek to deliver memorable experiences in...
FeaturesJanuary 22, 2019RTP Editor Named To Top 100 Retail Influencer List
Debbie Hauss, Editor-In-Chief of Retail TouchPoints, has been named as one of Vend’s Top 100 Retail Influencers for...
NewsJanuary 17, 2019
Insights Into The Changing Influencer Landscape From Collab/18
The role of influencers in retail is shifting, with companies such as Macy’s starting to use their own...
NewsOctober 12, 2018
Exclusive Q&A: How Loot Crate Is Managing An Influencer Tipping Point
Six years young, Loot Crate is a self-proclaimed “leading subscription commerce platform targeting super fans of entertainment franchises.”...
FeaturesJuly 31, 2018Can Influencers Wield Too Much Power?
As an industry anticipated to reach up to $10 billion by 2020 in the U.S., influencer marketing is...
Executive ViewpointsJuly 25, 2018
5 Keys to Successful Influencer Partnerships
The U.S. influencer marketing industry will reach up to $10 billion by 2020, according to Bloglovin’ research. While...
FeaturesJuly 20, 2018Macy’s Taps Staff For Their Influencer Clout
Macy’s is turning its store associates and personal stylists into social media brand ambassadors, allowing the retailer to exert...
NewsJune 1, 2018
#RIC18: Marketing/Customer Engagement, Retail Innovation And Customer Experience Sessions Coverage
The 2018 Retail Innovation Conference featured more than 20 breakout sessions, organized into six tracks: Digital Strategies Omnichannel...
NewsJune 1, 2018Top Stories
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