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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. The…

RICE23: Coach Exec on Bringing Substance (and Marketing Savvy) to the Metaverse

A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate…

5 Digital Marketing Trends Brands Should Pay Attention To

U.S. consumers keep spending despite historically high inflation, and with so many brands vying for attention in the digital space, it’s important…

The Power of Creator Marketing for Retail Media Networks

Have you explored the mutual benefits of creator marketing for retail media networks and their vendor brands? Creator marketing can be used…

How to Drive Wine Sales in 2023 with Digital Marketing

How can your wine brand stand out among thousands of competitors? It’s about more than having the most eye-catching packaging or best…

Nurturing Influencers: How Adore Me, Walmart and Express Support Creators

The creator economy is worth approximately $104.2 billion, according to CBInsights, and that growth is poised to continue, especially as new solutions…

Fear of Follower Drop-Off, Creative Burnout and Ever-Changing Platform Requirements Negatively Influence Influencers

“Authenticity” has become much more than a buzzword in retail, where brand loyalty is proving fragile. In fact, authenticity is now critical…

Survey: 87% of Consumers Doubt Influencers Use Products They Promote

The size of the global influencer marketing market has more than doubled since 2019, to $16.4 billion in 2022, according to Statista….

With New ‘Beauty&’ Marketing Campaign, Ulta Promotes Confidence and Acceptance

Following on strong Q2 results, Ulta Beauty has debuted a new marketing campaign designed to “widen the lens of beauty and inspire…

Shopify Debuts Creator Marketplace to Connect Influencers with Merchants

Shopify has launched a new platform called Shopify Collabs that makes it easier for creators to find and partner with Shopify merchants…

PacSun Taps Virtual Influencer for BTS, Holiday Campaigns

PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns — virtual influencer Miquela….

Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated…

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