abercrombie & fitch

Pop-Ups Prove Their Versatility: Product Debuts, Event Tie-Ins and On-the-Ground Testing

While pop-ups aren’t a new phenomenon, they have become more sophisticated and varied in recent years. They can be as small (and…

Revlon, Lids, Tubi and More Get in on Super Bowl Action with Unique Activations

For brands, the Super Bowl has become more than just an annual sporting event — the Big Game is now a big…

Abercrombie to Touch Down in New Orleans for Super Bowl Pop-Up

Following the success of its licensed product collection with the National Football League (NFL), Abercrombie & Fitch is planning a one-day “Abercrombie…

Abercrombie Books Passage to India via Franchise Deal

Abercrombie & Fitch will expand into India via a multi-year franchise partnership with Myntra Jabong India Private, a B2B wholesale entity owned…

UPDATE: Former Abercrombie CEO Jeffries Arrested on Sex Trafficking Charges

[Update as of 10/24/24] The current leadership of Abercrombie & Fitch has stated that it is “fully cooperating with law enforcement as…

Lessons from Glossier: How Retailers can Move from Digital to Physical

Throughout 2024, report after report has shown online sales declining by around 7% year-on-year. In fact, the CBI’s latest figures in the…

Hollister Collegiate Line Gives School Spirit a Refined Vintage Aesthetic

Hollister has unveiled a 67-piece apparel collection featuring graphics from more than 30 colleges and universities, aiming to fill what it sees…

Petco Picks Five Below CEO as New Leader

Petco Health and Wellness Company has tapped retail industry veteran Joel Anderson as its new CEO. Anderson will take the reins from…

In the Fight for Mutual Survival, DTC and Retailers are Frenemies

Both DTC brands and traditional retailers have seen better days. Unsurprisingly, major retailers always have struggled to keep up with how, where…

Abercrombie Unveils New Wedding Collection in LA Pop-Up with Pinterest

To bring the latest wedding trends to life, Abercrombie & Fitch and Pinterest transformed the grounds and rooms of Los Angeles’ famed…

Abercrombie Debuts Wedding-Themed (and Wedding-Adjacent) Collection

Abercrombie & Fitch has launched “The A&F Wedding Shop” both online and in stores. The collection of more than 100 items for…

Want to Cut the Cost of Fast Fulfillment? It All Starts with Inventory Placement

Until someone invents a Star Trek-style replicator (“Tea. Earl Grey. Hot.”) that delivers pretty much any item to a consumer with science…

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