AgilOne

Sun & Ski Sports Leverages Customer Data To Optimize Marketing Campaigns, Engagement

When Jennifer Skeen, VP of Omnichannel and Marketing at Sun & Ski Sports, searched for ways to improve customer engagement across channels,…

Lids Leverages Customer Data For Targeted Marketing From Facebook To The Store

Personalization and customization are major components of what makes the Lids brand stand out, especially as the specialty retailer caters to sports…

Acquia Acquires AgilOne To Bring AI-Powered CDP Into Open Marketing Cloud

Acquia has acquired AgilOne, a customer data platform (CDP) solution provider, to bring new AI- and machine learning-driven capabilities to its web…

Serena & Lily Boosts Revenue With Behavior-Based Email Targeting

Like many retailers, Serena & Lily wanted to know more about its customers: how they were acquired, what they bought — and what…

How Ashley Stewart Boosts Revenue With Advanced Data Aggregation

Apparel retailer Ashley Stewart, which caters to plus-size black women, has been learning the value of understanding its most loyal customers —…

How A 40M Decrease In Email Promos Increased Revenue At TUMI

Working to deliver a more relevant customer experience, TUMI was seeking to consolidate business functions “that have a direct relationship with the customer…

NRF 2018 Recap: Positive Economic Forecast, The ROI Of AI, China’s Fast Growth

The National Retail Federation Big Show 2018 is in the rear-view mirror now, but the insights that were shared will make their…

New Integrations By AgilOne Give Marketers a Single Customer View

AgilOne, a customer data platform, announced new integrations among advertising technology platforms including Criteo, Oracle BlueKai Facebook, Google and LiveRamp, an Acxiom…

Lululemon Strives To Be ‘Data-Informed’ Not ‘Data-Driven’

In an effort to “amplify the authentic relationship” between the lululemon brand and its customers, the fitness apparel retailer is working to…

Donald J Pliner Builds Detailed Shopper Profiles To Maximize Personalization, Loyalty Efforts

To better gauge the wants, needs and preferences of shoppers, brands and retailers must build comprehensive profiles that outline their entire relationship…

Keep it Simple: Why Last-Touch Attribution Is All [Most Of] You Really Need

Many smart, well-meaning marketers have spent a lot of time trying to figure out which specific touches across different channels drove consumers…

Vosges Haut-Chocolat Chooses AgilOne To Build Customer Engagement

Vosges Haut-Chocolat, a manufacturer and retailer of chocolate products, has adopted predictive marketing cloud technology from AgilOne to boost customer engagement and…