Four Real-Life Examples Of How Agility Unlocks CX Innovation In E-Commerce
Consumers are getting harder and harder to impress. The bar for what makes a standout customer experience (CX) is rising every year. The key is to never settle for the status quo. Shopper expectations are always evolving and your customer experience should evolve with it. Keeping up requires a certain level of agility, as agile […]
ASOS Brings Pay-By-Installment Options To Its U.S. Business
ASOS will extend its payments partnership with Klarna to offer flexible financing options in the U.S. The solution lets customers pay for their purchases in four equal, bi-weekly payments without interest or fees, and has been active in the UK since 2016. Flexible payments can be a boon in the fashion industry: 22% of shoppers […]
Online Apparel Retailer Asos Defies Brexit Woes
At least one UK-based retailer is bucking the trend of retail gloom from the country’s Brexit: online apparel seller Asos. For the four months that ended June 30, 2016, Asos’ sales climbed 30%, to £203.1 million, and CEO Nick Beighton projects that full-year sales growth will be “at the upper end of the 20% to […]
ASOS Taps Mobile Apps To Share Content With Fashion-Savvy Consumers
Consumers leverage smartphone and tablet applications to interact with their favorite brands, as well as access detailed content such as articles, blogs and news announcements about new products and collections. In fact, 38% of tablet shoppers and 42% of smartphone shoppers say apps help strengthen brand recognition, according to recent research from Adobe. ASOS, a […]