back-to-school

The Tech Retailers are Eyeing: AI, Yes, but also RFID and Mobile POS

As one of the industry’s largest providers of retail technology, Aptos is intimately attuned to retailers’ challenges and needs. This year at…

Verizon Hosts Back-to-School Tech Workshops at 10,000 Stores

As the back-to-school season ramps up, Verizon is turning more than 10,000 stores into interactive tech workshops for families during Verizon Family Weekend, Aug….

Exclusive: Hanna Andersson Looks Beyond the Checklist to Capture the Magic of BTS

For most parents, back-to-school shopping begins with a looong list: school supplies, backpacks, lunchboxes, clothes, shoes. But this year, Hanna Andersson —…

Kroger Debuts Tool to Access Teacher-Specific Back-to-School Shopping Lists

Kroger has introduced the Kroger Back to School List, an online tool that provides parents with access to the shopping lists provided…

Target Brings Back BTS Personalization Stations at 500 Stores

Target is looking to continue the back-to-school sales momentum with ongoing sales on school essentials and the return of its personalization stations,…

Prime Day Again Breaks Sales Records — and Offers Insight into Current Consumer Mindset

Despite getting off to a slow start (by some accounts), Amazon’s 11th annual Prime Day event — which this year was extended…

PwC Back-to-School Survey: To Stretch Their Budgets, 37% of Parents will Only Buy Items on Sale

A back-to-school (BTS) spending survey conducted in May by PwC has some good news for retailers: shoppers are not planning to curb…

Pacsun Taps Pinterest to Drive Home Fall Campaign: ‘Better in Baggy’

This fall, things are going to get baggy, at least according to Pacsun and its consumer community, The Pacsun Collective. The retailer’s…

Old Navy Offers ‘Kid-Proof’ Guarantee on School Uniform Styles

Old Navy is offering a one-year, money-back guarantee for uniform styles purchased during back-to-school season. The retailer will provide a full refund…

Walmart to Offer Sensory-Friendly Shopping Periods During BTS Season

Walmart will offer “sensory-friendly” hours for customers with sensory disabilities on designated days throughout the back-to-school shopping season. Every Saturday for the…

NRF: Electronics Will Drive Back-to-School Spending to Record $41.5 Billion

Consumers are expected to spend a record $41.5 billion on back-to-school (BTS) shopping this year, up from $36.9 billion in 2022 as…

PacSun Taps Virtual Influencer for BTS, Holiday Campaigns

PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns — virtual influencer Miquela….

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