CMOs

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It’s time for global CMOs to respond….

Nearly Half Of CMOs And CIOs Think Internal Collaboration Has Improved

As many as 43% of CMOs and 50% of CIOs think their relationship with each other has improved over the past year,…

71% Of Luxury Brands Don’t Have CMOs

Marketing is a core function in retail organizations across sizes and categories. Although retailers are ramping up their marketing spending to improve…

Accenture And SAP Align To Release CMO Solution

Accenture and SAP have released a cloud-based marketing solution as part of their joint business model to provide customers with end-to-end solutions…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.