collaboration

Live from New York: Saks Features Pop-Up Shop, Limited-Edition Merch for Saturday Night Live’s 50th

Saks Fifth Avenue is planning a range of activities to celebrate the 50th anniversary of its “neighbor” Saturday Night Live (the show…

Claire’s Teams with Paris Hilton for Sparkly New Collab

Early 2000s “it girl” Paris Hilton has teamed up with Claire’s to reach the next generation of fashionistas with a new jewelry…

Vera Bradley Looks to Capture New Gen Z Fans with Urban Outfitters Collab

Urban Outfitters has collaborated with lifestyle brand Vera Bradley to launch a vintage-inspired capsule collection. The exclusive collection features six re-editions of…

Tractor Supply Appeals to Women with New Martha Stewart Collab

Over the decades, DIY maven Martha Stewart has traveled pretty far afield with her collaborations, working everyone from Snoop Dogg to Skechers,…

Rebag, ThredUp Join Forces to ‘Push the Boundaries of the Secondhand Market’

Luxury accessory resale site Rebag and online resale platform ThredUp have announced a multi-faceted partnership to bring their clienteles closer together and…

Shein, Forever 21 Promise ‘New Era of Digital Access’ as Partnership Takes Shape

The recently announced joint venture between Forever 21 and Shein is coming to life — in the form of a Forever 21-branded…

Lululemon Partners with Peloton on Fitness Content, Pulls the Plug on Mirror

Lululemon and Peloton have entered a “multi-dimensional” agreement through which Peloton will be the exclusive digital fitness content provider for Lululemon, which…

3 Ways Brands are Reimagining Loyalty Programs

Sure, points and coupons are great, but today’s consumers are expecting far more from branded loyalty programs. While dollar savings may be…

CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success

Collaboration is key to a successful retail enterprise, but companies may have some work ahead to leverage their talent to the fullest….

Sustainability is the Future — Here’s How to Make it Part of Your Business

Sustainability has evolved from a buzzword and marketing term to a core element of any successful retailer, and any company that doesn’t…

Nike and Tiffany Partner on Exclusive Shoe and Accessory Collection

Nike and Tiffany & Co. are collaborating on several products, including a pair of sneakers and silver shoe accessories, that will launch…

Walmart and Gap Expand Partnership to Launch a Furniture Line

Walmart and Gap are deepening their relationship with the launch of Gap Home Furniture, a collection of more than 150 items including…

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