consumer privacy

Amazon to Share Shopper Insights from its Grocery Stores with Brands

Amazon has rolled out a new store-based analytics service that will give brands insights into how their products are discovered, considered and…

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and…

NRF Launches Consumer Privacy Initiative

Recognizing the vital role consumer data plays in all aspects of retailing, the National Retail Federation (NRF) has launched a new Center…

Balancing Consumer Privacy With Personalized Offers

There’s no doubt consumers traditionally are willing to part with personal data for great deals on Black Friday and Cyber Monday. And…

Consumer Privacy Thwarts The Short-Lived Rise Of Mobile Location Analytics

Retailers excited about using Mobile Location Analytics (MLA) to transform their businesses may want to rethink their strategies. Their excitement is understandable:…

From Yuppies to Yemmies: How To Market To Millennials Without Boring The Boomers

The term “Yuppie” was coined at just about the time the Millennial generation was born. Both made the scene about 1980,…

Adding Value To The Shopper Experience With Big Data

You may not have directly felt the impact of big data, but make no mistake, it’s already having an effect on your…

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing