customer engagement

How Poshmark’s In-Person Events Drive Livestreaming Results

Brands and retailers are investing more in cultivating community — not just online, but through immersive IRL experiences. While experts agree taking…

True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily take cues from its…

From Huggies to Depends: How Kimberly-Clark Deepens Digital Offerings with Click-by-Click Analysis

Despite having been around for more than 150 years, Kimberly-Clark doesn’t have a whole lot of name recognition among consumers. But people…

Build-A-Bear Enhances Shopper Journey by Delivering Relevant Customer Data to Associates’ iPads

Build-A-Bear Workshop has deployed a new cloud-native, mobile-first POS and customer engagement solution in 450 stores across the U.S., Canada and the…

PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands in the world. From…

How Calpak’s Test-and-Learn Approach is Helping the Travel Brand Conquer Livestreaming

[Editor’s Note: For a deeper dive into the current state of livestream shopping in the U.S., check out this recent feature] When…

RICE 2022: Why Retailers Should Apply ‘Love Languages’ to Improve Customer Relationships

The key to a consumer’s heart involves much more than offering convenience or an appealing product assortment, according to Retail Innovation Conference…

Babylist Blends URL and IRL Engagement with Virtual Showroom

Whether they’re shopping for clothes, toys, books, furniture or electronics, consumers shopping for baby items can easily be overwhelmed by the volume…

Livestreaming: Debunking 5 Common Myths

“Livestreaming” is one of the buzziest terms of the moment in retail, but the live shopping concept has actually been around for…

Implement Customer Engagements Hubs Now and Reap the Benefits Later

As we continue to see the short- and long-term effects of the pandemic, many retailers have resorted to shuttering their businesses, unable…

Qualtrics Enhances CX, Personalization Capabilities with $1.1B Clarabridge Acquisition

Qualtrics International will acquire Clarabridge for $1.125 billion in stock. Clarabridge offers an AI-powered platform that helps companies capture and analyze customer…

Brands Need a Dedicated Balance Sheet for Customer Health

A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to…

Get ready for the holidays with the Holiday ThinkTank! Find must-read articles, webinars, videos, and expert tips on everything from trends to marketing, in-store ideas, ecomm, fulfillment, and customer service. It’s all free and available anytime—so you can plan, prep, and win the season your way.