customer engagement

Rinkit Deploys New Solution to Engage with Expanded Customer Base

Online home and garden retailer Rinkit has partnered with customer engagement firm Emarsys to better connect with its customers worldwide following explosive…

4 Ways COVID-19 Gave Beauty Brands a Makeover

U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13% and fragrance falling 21%,…

Phasing in Live Engagement Helps Retailers Build Loyalty with Online Consumers

The retail world is experiencing a significant change in how consumers are interacting with their brands. In 2020, the growth in online…

Comm100 Upgrades Customer Engagement Platform To Help Eliminate Silos

Comm100, a digital customer engagement solution provider, has launched Comm100 X, its second-generation omnichannel platform. Comm100 X centralizes customer conversations across live…

Capgemini Expert Busts 5 Common Influencer Marketing Myths

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more…

Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions

Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open their wallets. But this…

Empowering Retail Managers To Drive Greater Customer Engagement With DataOps

As retailers constantly adjust to shifting customer preferences, data becomes a crucial tie between the brick-and-mortar and online experience. Data is a…

To Master Customer Engagement, Think Outside the App

When the App Store opened more than a decade ago, smartphone users couldn’t have possibly imagined the vast array of tools they…

Geofencing And Mobile Push Notifications: A Match Made In Customer Engagement Heaven

In a world where people are bombarded by noise and messages at all times, there’s extreme value in being able to communicate…

Orvis Taps Customer Analytics To Help Convert 58% Of Returns Into Exchanges

Orvis has been in the mail-order business since 1856, and even after 163 years the outfitter still struggles with a problem common…