customer engagement

Implement Customer Engagements Hubs Now and Reap the Benefits Later

As we continue to see the short- and long-term effects of the pandemic, many retailers have resorted to shuttering their businesses, unable…

Qualtrics Enhances CX, Personalization Capabilities with $1.1B Clarabridge Acquisition

Qualtrics International will acquire Clarabridge for $1.125 billion in stock. Clarabridge offers an AI-powered platform that helps companies capture and analyze customer…

Brands Need a Dedicated Balance Sheet for Customer Health

A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to…

How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will…

Rinkit Deploys New Solution to Engage with Expanded Customer Base

Online home and garden retailer Rinkit has partnered with customer engagement firm Emarsys to better connect with its customers worldwide following explosive…

4 Ways COVID-19 Gave Beauty Brands a Makeover

U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13% and fragrance falling 21%,…

Phasing in Live Engagement Helps Retailers Build Loyalty with Online Consumers

The retail world is experiencing a significant change in how consumers are interacting with their brands. In 2020, the growth in online…

Comm100 Upgrades Customer Engagement Platform To Help Eliminate Silos

Comm100, a digital customer engagement solution provider, has launched Comm100 X, its second-generation omnichannel platform. Comm100 X centralizes customer conversations across live…

Capgemini Expert Busts 5 Common Influencer Marketing Myths

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more…

Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions

Historically, marketers have used Mother’s Day to tug at consumers’ heartstrings in order to get them to open their wallets. But this…

Empowering Retail Managers To Drive Greater Customer Engagement With DataOps

As retailers constantly adjust to shifting customer preferences, data becomes a crucial tie between the brick-and-mortar and online experience. Data is a…

To Master Customer Engagement, Think Outside the App

When the App Store opened more than a decade ago, smartphone users couldn’t have possibly imagined the vast array of tools they…

customer engagement

Implement Customer Engagements Hubs Now and Reap the Benefits Later

Qualtrics Enhances CX, Personalization Capabilities with $1.1B Clarabridge Acquisition

Brands Need a Dedicated Balance Sheet for Customer Health

How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences

Rinkit Deploys New Solution to Engage with Expanded Customer Base

4 Ways COVID-19 Gave Beauty Brands a Makeover

Phasing in Live Engagement Helps Retailers Build Loyalty with Online Consumers

Comm100 Upgrades Customer Engagement Platform To Help Eliminate Silos

Capgemini Expert Busts 5 Common Influencer Marketing Myths

Shapermint #MakeTheCall Mother’s Day Campaign Tops 12 Million Impressions

Empowering Retail Managers To Drive Greater Customer Engagement With DataOps

To Master Customer Engagement, Think Outside the App

Four Ways COVID Transformed Retail Forever

Impulse Spending Rose 51% YoY in Q2, Shifting the Marketing Landscape

Amazon Data Reveals What’s Going to the Dogs (and Cats)

Why Direct-to-Consumer Sales Require Integrated Ecommerce Tools

Beyond BOPIS: How Automated Lockers Solve Multiple Challenges

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