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customer engagement

Merkle, a CRM solution provider, has acquired omnichannel loyalty company 500friends for an undisclosed sum. This is the first acquisition Merkle has…
Retail TouchPoints (RTP) is proud to introduce the Retail TouchPoints Advisory Board! The Board includes a select group of leading retail executives, invited…
Beacon technology can help retailers better understand consumers’ path-to-purchase and, in turn, deliver more relevant offers and messages while they’re browsing in…

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