customer marketing

Fender Strikes the Right Note with Digital Identification Support for Customer-First Marketing

Over the course of its 80-year history, Fender has acquired “legendary” status. The guitar maker has become a household name and built…

Miniso Blind Box Carnival Surprises and Delights Shoppers Worldwide

Blind boxes have become a hot commodity for Gen Z and Gen Alpha consumers. With strategic packaging that keeps product contents hidden,…

Is it Too Late for JCPenney to ‘Make it Count’? Inside the Retailer’s $1B Turnaround Plan

JCPenney is self-funding its latest turnaround plan, which includes a reinvestment in its core customer and a more focused value proposition. CEO…

4 Ways COVID-19 Gave Beauty Brands a Makeover

U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13% and fragrance falling 21%,…

Capgemini Expert Busts 5 Common Influencer Marketing Myths

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more…

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