customization

The End of the Branded Pen: How Smarter Swag is Reshaping Event Marketing

In event marketing, the giveaway has long served as a reminder of a brand after the event is over. As consumer expectations…

Exclusive: MAC Cosmetics’ New Chinese Flagship is an Ode to the Power of Beauty

Sometimes a store is just a store…and sometimes it’s a lot more. MAC Cosmetics’ newly redesigned flagship at the Deji Plaza luxury…

Build-A-Bear Paints LA ‘Hello Kitty Pink’ with New Collaborative Workshop

Build-A-Bear Workshop’s IP partnerships have always been one of its biggest differentiators, but now the retailer is bringing its collaboration with Sanrio…

Next-Gen Co-Brand Cards are Tailored to You, by You

In a world filled with loyalty offers, it’s all about offering the right rewards and experiences at the right moments. I’ll never…

David’s Bridal Looks Beyond Dresses in New Partnership with PersonalizationMall

David’s Bridal has teamed up with PersonalizationMall.com to offer customers access to thousands of customizable items to make their special day even…

Inside the Real-World Santa’s Workshop that is PersonalizationMall.com

As Santa and his elves get down to business at the North Pole, there is another factory ramping up production a bit…

The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. Fifteen years and two acquisitions later,…

How 7-Eleven’s Evolution Stores Power Innovation Chainwide

7-Eleven has been expanding the boundaries of the convenience store concept with ongoing launches of its Evolution Stores. The retailer uses each…

Petco Opens NYC Flagship Focused on its Private Label Brand Reddy

Petco has opened a new concept flagship centered on Reddy, its premium private label pet brand. Located in New York City’s SoHo…

Digital Beauty Brand IL MAKIAGE Bolsters Tech Stack with Computer Vision Acquisition

IL MAKIAGE is a tech-driven beauty brand focused on “using unparalleled technology to connect people with superior, painstakingly tested, beauty products.” To…

How Interior Define ‘Democratizes Customization’ with Digital Tech and Localized Sales

So many of the digital native brands making a splash these days seem to have started the same way — Jane (or…

For Direct-To-Consumer Subscription Programs, Personalization Is Paramount

Economies of scale have enabled e-commerce giant Amazon to dominate the replenishment market with its Subscribe and Save model, making it essentially…

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