datadriven marketing

How Pura Vida Bracelets Engage Shoppers Through The Buying Lifecycle

An end-to-end approach to customer engagement is critical for excelling in this new era of retail, which is dictated by constantly shifting…

Persado Taps Ryan Deutsch For SVP Of Global Customer Success

Cognitive content generation platform provider Persado has appointed Ryan Deutsch SVP of Global Customer Success, reporting to Greg Dale, COO. In this…

Oracle Buys Maxymiser To Expand Marketing Cloud

Oracle today has signed an agreement to acquire Maxymiser, a provider of cloud-based marketing and personalization solutions. The proposed deal is subject…

Data Drive Your Decision-Making Based On What Your Customers Are ‘Telling’ You

According to the Harvard Business Review, big box stores like Walmart are honing their skills when it comes to customer loyalty, in…

The Path To A Hyper-Personalized Web

Hyper-personalization is the holy grail for marketing and commerce. No matter your organization’s mission or your application of marketing tactics, every marketer…

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing