Why In-Store Retail Media’s Moment is Now
After years of experimentation and pilot programs, in-store retail media is entering a new phase defined by clearer…
Executive Viewpoints April 6
Latest In: eMarketer
What ChatGPT’s ‘Instant Checkout’ Offering Means for Retailers
[Update as of Oct. 28, 2025] PayPal Joins the ChatGPT Instant Checkout Bandwagon PayPal plans to connect its…
Features December 25
Why Authenticity, Expertise and Passion, Not Follower Totals, Drive Influencer Marketing
While some economies are in flux, the creator economy is going strong — specifically, spending on influencer marketing…
Features November 20
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
How In-App Advertising is Revolutionizing Ecommerce Customer Acquisition
For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting,…
Executive Viewpoints October 24
Why Holiday Campaign Success Depends on Experience, Not Just Exposure
Holiday marketing has long been the season that can determine the success of a brand’s sales year. But…
Executive Viewpoints September 10
Digital Grocery: A Marketing Gold Mine for Non-Food Brands
Food and beverage brands already know the value of reaching grocery shoppers digitally. Grocery ecommerce isn’t just growing…
Executive Viewpoints August 18
Grocery’s Future: Retail Media Integration Across In-Store and Online Channels
The retail media boom has been booming, and no sector is as exciting as grocery. Filling a grocery…
Executive Viewpoints April 1
Dupe Culture Goes Mainstream Even as Brands Seek to Differentiate the ‘Real’ Thing
Copies of branded items, particularly those with higher price tags, have been around for scores (possibly hundreds) of…
Features February 13
Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data
Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media…
Executive Viewpoints December 30Top Stories
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