first-party data

Build a Successful CPG Loyalty Program with These 5 Tips

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the…

Walmart is Sharing More and More of its Data with its Suppliers. Here’s Why.

Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year. We look forward to…

Betting on Commerce Media? Then Don’t Model Your Data

I’m a lawyer, and I’m also a doctor. I’m in Gen Z, yet I’m 45. I like dirt bikes and also the…

Why Retail Brands Need to Collect Their Own Data

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics…

Marketing Reset: How to Reach Customers Without Third-Party Cookies

The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1% of users and plans…

Kroger Delivers its First-Party Data to the Yahoo DSP

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger, powered by 84.51° — are teaming up to…

Walmart Makes Shopper Insights Available Via its Connect Retail Media Platform

For the first, Walmart is bringing together its data insights tool Walmart Luminate — which surfaces the retailer’s transaction, supply chain and…

How Gen AI is Reshaping our Understanding of User Intent

As the digital landscape evolves, the impending demise of third-party cookies looms large, creating seismic shifts in how businesses understand user intent….

How Conversational Commerce Will Fill the Cookie Void

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target…

With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away from third-party identifiers, retailers…

Future-Proofing Retail Media Networks through Dynamic Creative Optimization

Retail media networks (RMNs) have taken the digital ad world by storm over the last few years. The ability to monetize your…

Embracing the Future: Closed-Looped Measurement in the Cookieless Era

Marketers will soon need to strategically rethink their measurement methodologies. The imminent end of third-party cookies in the second half of 2024…

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