geo-location

Leveraging Rich Data From Mobile Interactions

With companies such as eBay generating $20 billion in mobile transactions, it’s easy to understand why retailers are investing an exponential amount…

Fleur Du Mal Leverages Content To Fuel Interactive Mobile Experience

As consumers continue to shop online and via mobile devices, they are seeking detailed information and resources to ensure they’re making the…

Macy’s Adopts Shopkick Mobile Rewards In All 800 Locations

As mobile and localization become even more vital pieces to the shopper marketing puzzle, retailers are utilizing strategies to reach and communicate…

Making The Most Of Mobile During The Holiday Selling Season

Mobile has become a hot-button topic for retailers strategizing their 2011 holiday marketing plans. If Google’s recent projection is on target —…

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