Google

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Google has indisputably cornered the market on search, and now the tech giant is setting its sights further afield as it looks…

Google to Open First Physical Store in NYC

Tech giant Google will debut its first-ever physical retail store, opening to the public in the summer of 2021. It will be…

Why Google, Facebook and Instagram Ads Blossomed in 2020 — and Where They’re Headed Next

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by…

How to Prepare your Online Store for Google’s Core Web Vitals

Editor’s note: Google announced that the Core Web Vitals update will be pushed back to mid-June, with the full rollout expected to…

Albertsons-Google Partnership Adds Predictive Shopping List Creation, Mobile Online Ordering Info

Albertsons Cos. and Google have partnered to debut several technological enhancements to the grocery shopping experience. New capabilities include integration with Google…

‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and…

Amazon Experts: What Does Bezos Move Mean for the Retail Giant?

Jeff Bezos has, for good or ill, long been synonymous with Amazon (that’s what happens when you lead a boundary-breaking company for…

NRF 2021: High-Level Insights from Lowe’s, Chewy, Alibaba and Wayfair

Necessity forced the National Retail Federation Big Show from the physical world into the virtual one, but its reputation for insightful presentations…

NRF Forecasts 25,000 Attendees for Virtual Big Show Kicking Off Jan. 12

Despite the biggest change to the Big Show — that it will, by necessity, be virtual rather than a physical event at…

RIC20 Recap: Speakers Provide Answers to Five Pressing Questions

Everyone in retail has Big Questions: What will this holiday season be like? Will the coronavirus surge in the cold weather, and…

How The 2020 Election Will Affect Retail’s Pre-Holiday Marketing

Every presidential election cycle, marketers prepare for the national conversation to be overtaken by politics. It’s never been a time to launch…

Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize

Traditional retailers are sitting on a powerful competitive weapon, and they’ll continue to operate less efficiently, lose market share and leave millions…