google lens

Leading the GEO: Is your Team Ready to Come Out on Top?

Cutting-edge technologies like Google Lens and other search tools powered by mainstream LLM models are the new normal. With this, the traditional…

Google Dives into In-Person Shopping with New Lens and Maps Capabilities

Following its revamp of the online Google Shopping experience last month, Google has introduced several ways to use its tools when shopping…

Google, Amazon Amp Up Visual Search Tools to Aid Shoppers

When searching for a specific item, the right combination of keywords to describe what you’re looking for can sometimes escape you. And…

Netflix, Google Team Up to Make Fashions from ‘Emily in Paris’ Shoppable

Netflix has teamed up with Google to make the fourth season of the hit series Emily in Paris shoppable. And for fans…

4 Ways Google is Making it Easier to Shop (and Sell)

Google is not a retailer or a marketplace, and it doesn’t want to be — the company is very clear about that….

Google Takes Window Shopping to the Next Level with Shoppable Street Murals

Google Shopping and American Express have teamed up to celebrate small businesses this holiday season with a new take on the classic…

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Google has indisputably cornered the market on search, and now the tech giant is setting its sights further afield as it looks…

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