Mythology

Really, Truly Fake: The RealReal ‘Opens’ Counterfeit Handbag Store on Canal Street

The RealReal makes a concerted effort to keep counterfeit luxury items off the market, removing approximately 5,000 fakes each month (a total…

Beautycounter Hybrid Store: Products in the Front, Livestream in the Back

Clean cosmetics brand Beautycounter has opened a brick-and-mortar store that doubles as a livestream content studio, blending a real-time, in-person shopping experience…

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