packaging

Sustainability is Retailers’ Golden Ticket Through Volatility

Market turbulence is hitting the retail industry hard. Faced with significant market disruptions, this would have historically been the juncture when retailers…

How Sustainability Dovetails with Hanna Andersson’s ‘North Star’ of Product Durability

Kara Carter has been in a long-term relationship with Hanna Andersson. Starting as a Merchandising Director in 2014, she has spent a…

‘Bitter is Better:’ Apothékary’s Unique Approach to Product Education and Packaging

It’s important for brands to stand out, particularly in crowded categories such as wellness, but offering a unique value proposition comes with…

How the Packaging Industry Can Help Tackle Confectionery’s Big Waste Problem

The confectionery industry continues to boom in the U.S. A recent study found that 2023 Easter candy sales exceeded projections, with Americans…

BelliWelli’s New Package Design Proves the Wisdom of Crowds

The BelliWelli wellness brand of wholesome snack bars was founded within a community of people who suffer from digestive issues, a group cultivated…

Swarovski Holiday Campaign Aligns with Retailer’s Revamped Store Concept

Swarovski is expanding on its “Ignite Your dreams” branding platform with a holiday campaign featuring supermodel Bella Hadid. Centering the Swarovski packaging,…

Kantar Study: To Sway Sustainability Wannabes, Emphasize Value and Make Changes More Visible

Inflation, the war in Ukraine and other global concerns have put a damper on many shoppers’ sustainability demands —leaving just 18% of…

Cardboard Bears to Ocean Plastic Watches: 4 Unique Ways Companies are Innovating Sustainability

Almost every retailer has a plan to green its operations, from sourcing more sustainable products to adopting solar power, and on Earth…

Target Highlights Eco-Friendly Products With Curated Sustainability Collection

Target is helping sustainability-minded shoppers with relevant products with the launch of the Target Zero label, a curated collection of new and…

Amazon Begins Expanding Electric Van Program, Provides Update on Packaging Reduction

Amazon is seeing returns on its sustainability investments, particularly for its electric delivery van pilot and machine learning (ML)-powered reductions in packaging…

FedEx Office Will Open Locations In 500 Walmart Stores By 2020

Walmart has unveiled plans to add 500 new FedEx Office locations within U.S. stores over the next two years. The expansion comes…

What Story Does Your Packaging Tell?

In today’s retail environment, in which consumer demands and e-Commerce volumes continue to grow, the old saying, “Don’t judge a book by…

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