Pinterest

Pinterest’s New ‘Where-to-Buy’ Links Give CPG Advertisers Valuable Purchase Intent Data

Pinterest is rolling out native “where-to-buy” links for its standard image ads, allowing advertisers to show multiple in-stock retailer options for a…

Urban Outfitters Makes Students’ Dorm Dreams Come True with Help from HGTV

Urban Outfitters and HGTV will turn one student’s dream dorm into a real-life place. The Dream Dorm Makeover Contest is the latest…

Resale Leaders Applaud New Congressional Recommerce Caucus

Major resellers including Etsy, Poshmark, Ebay and Depop, along with industry group American Circular Textiles, are expressing their support for the newly…

The Most Interesting Retail Media News from Cannes Lion: Updates from CVS, Pinterest, DoorDash & More

Cannes Lion wasn’t always on retailers’ radars, but as retail media has steadily grown in sophistication and influence, the glitzy advertiser conference…

E.l.f. and Pinterest Launch Personalized, Shoppable Beauty Analysis Tool

E.l.f. Cosmetics has teamed up with Pinterest to introduce a new immersive digital experience for personalized beauty called “Color E.l.f.nalysis.” The free…

Pinterest Enhances and Refines Visual Search Tools

Realizing that it’s often difficult to find the right words to describe a look or a specific “vibe,” Pinterest has enhanced its…

Pacsun Creates ‘Roadside Stand’ Pop-Up to Kick Off Coachella

Pacsun will operate a “Roadside Stand” pop-up in Palm Springs, Calif. from April 10-12, aligning with the Coachella Festival and featuring exclusive…

Pinterest Plans Coachella Pop-Up, Forecasts Festival Season Fashion Trends

Pinterest is marking the second year of its partnership with the Coachella Valley Music and Arts Festival with a preview of the…

Pop-Ups Prove Their Versatility: Product Debuts, Event Tie-Ins and On-the-Ground Testing

While pop-ups aren’t a new phenomenon, they have become more sophisticated and varied in recent years. They can be as small (and…

Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

The power of social media in ecommerce is palpable. Shares, recommendations and actual transactions on channels like Instagram and TikTok are indispensable…

Pinterest Aims to Bridge the Divide Between ‘Digital Window Shopping’ and Holiday Buying

Pinterest has unveiled its most extensive holiday shopping experience yet this year, with more than 1,000 shoppable gift guides from celebrities, brands…

Pinterest Promises New Era of Advertising Performance (without Losing the Positivity)

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience…

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