Pinterest

RIC20 Recap: Speakers Provide Answers to Five Pressing Questions

Everyone in retail has Big Questions: What will this holiday season be like? Will the coronavirus surge in the cold weather, and…

Fabletics Exec Reveals Key Strategies Behind 150% YoY Pinterest Growth

Advertising on Pinterest has provided a dramatic success story for Fabletics, including 150% year-over-year growth in 2019, but it wasn’t an overnight…

RIC20: 50+ Sessions, 99 Speakers, Live Roundtables, Startup Innovation Labs and More

It’s easy to see why Retail TouchPoints and RetailX chose “The Big Acceleration” as the theme for the 6th annual Retail Innovation…

Retail Lessons From China: Innovation, Resilience And Recovery

Non-essential retailers around the world have been devastated by COVID-19, with many experiencing everything from store closures to unprecedented drops in sales….

Pinterest Launches ‘Shop’ Tabs For Boards And Search, Giving SMBs Exposure During COVID-19 Outbreak

Pinterest has debuted a new way to shop on its platform, introducing “Shop” tabs on its Search function and Pinterest boards so…

NRF 2020: As Brand Trust Wavers, Pinterest Prioritizes Verified Accounts Program

Early in his career, Pinterest CEO Ben Silbermann thought the Internet would be a source of positivity for mankind. However, online “fake…

Shoptalk 2019: How Lowe’s, Tapestry, Pinterest CEOs Adapt To Retail Transformation

While Nordstrom and Macy’s led off Shoptalk 2019 sharing their views on where they need to improve their businesses going ahead, the…

Retailers Leverage Sprout Integration To Optimize Pinterest Campaigns

Sprout Social, a social media analytics, engagement and advocacy solutions provider, has partnered with Pinterest to enable social marketers to streamline and…

Home Depot Leverages Pinterest To Expand Décor Marketing

Home Depot has added more than 100,000 shoppable home décor products to the Shop the Look feature on Pinterest. Shoppers can use…

Who Pinned It Best? 3 Steps For Retailers To Win At Pinterest Marketing

Every small retailer knows that Pinterest is one of the most loved sites by women (71% of the company’s 72.5 million users,…

Pinterest Rolls Out Search Ads

Pinterest has introduced a Search Ads feature, giving retailers a new way to reach the social network’s 150 million monthly users. The…

5 Ways To Maximize Influencer Marketing Impact

While influencer marketing is a relatively new phenomenon, it’s already demonstrating its worth. Birchbox, for example, credits its influencer marketing program for a whopping 258% increase…