PowerReviews

In the New World of Beauty, Community is the Core and Technology is the Enabler

Sasha Radic, Managing Director of the investment bank Jefferies, believes that beauty is one of the most exciting and “special” sectors in…

Albertsons Adds Product Reviews Across Multiple Banners’ Websites

Albertsons has introduced consumer-generated ratings and review functionality on 11 of its banners’ sites, including Safeway, Vons, Jewel-Osco and Shaw’s. The launch…

What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community

Brands know that user-generated content (UGC) — ratings, reviews, and consumers submitting video, imagery and Q&A content — are effective tools for…

TVPage, PowerReviews Partner To Enable Interactivity Within Marketing Videos

TVPage, a provider of cloud-based interactive video technologies, has partnered with consumer feedback technology company PowerReviews. Through the partnership, brands and retailers…

PowerReviews Appoints New SVP of Analytics

Arend Henderson, the former VP of Business Intelligence at Conversant, has been named the new senior VP of Analytics at PowerReviews. In…

Search Engines Remain Powerful ‘Funnels’, Even Against Amazon

While Amazon continues to be at the forefront of e-Commerce sales, online brands shouldn’t give up their quest to gain visibility among…

Purchase Likelihood Highest For Products Rated Between 4.2 And 4.5 Out Of 5 Stars

While every retailer and solution provider pushes for perfect ratings to illustrate the effectiveness of their products, these ideal ratings may not…

86% Of Consumers Believe Ratings/Reviews Are Essential To The Shopping Experience

With social media, consumers have the ability to connect and communicate with people all over the world. Whether friends, family or complete…

How To Create Engagement-Based Loyalty

Increasingly, brands and retailers are adopting engagement-based loyalty tactics to evolve in tandem with the way people shop. While transaction-based loyalty programs…

NRF BIG Show Recap: Editors’ Perspectives, Session Recaps

Following is an overview of the NRF BIG Show 2013, featuring editorial perspectives from Debbie Hauss, Editor-in-Chief of Retail TouchPoints and Alicia…

Skechers And Teleflora Report Social ROI With PowerReviews’ ESS Platform

As retailers continue to develop a presence on social networking sites, most seek to identify its return on investment. PowerReviews, a social…

Bazaarvoice Acquires PowerReviews

Yesterday Bazaarvoice, Inc., a social software provider, announced that it has entered an agreement to acquire PowerReviews for up to $31 million…

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