prosper insights & analytics

Extended Back-to-School Season Spotlights Need for Tactical Markdowns

As with many other retail sales “seasons,” formerly hard-and-fast dates about when back-to-school (BTS) selling starts — and perhaps more importantly, when…

Treat, no Trick: NRF Forecasts Halloween Spending will Hit Record $12.2 Billion

Total spending on Halloween is expected to reach a record $12.2 billion this year, up from 2022’s record $10.6 billion, according to…

NRF: Electronics Will Drive Back-to-School Spending to Record $41.5 Billion

Consumers are expected to spend a record $41.5 billion on back-to-school (BTS) shopping this year, up from $36.9 billion in 2022 as…

NRF: 52% of Shoppers Celebrating Valentine’s Day, Spending a Combined $21.8 Billion

Just over half (52%) of U.S. adults plan to celebrate Valentine’s Day this year, spending a total of $21.8 billion, according to…

Super Bowl And Valentine’s Day Spending To Reach A Combined $34.8 Billion

While the mid-winter season doesn’t have the retail heft of the holidays, it isn’t a sales dead zone either: the average American…

NRF Survey: Consumers Will Increase Holiday Spend 4.1% In 2018

Average consumer spending during the holiday season will top $1,000 — $1,007.24 to be exact. That’s 4.1% more than the $967.13 spent…

Easter Purchases Will Continue Strong Consumer Spend Trend

Easter spending is expected to hit $18.2 billion this year, slightly below the $18.4 billion spent in 2017 but still the second-highest…

$14.1 Billion Super Bowl Spending Forecast Down From 2016

U.S. consumers will spend an average of $75 on the Super Bowl this year, generating a total of $14.1 billion, as an…

OverstockArt.com Boosts Traffic From Pinterest By 1,000% With Mother’s Day Contest

Prominent consumer spending holidays such as Mother’s Day are prime selling periods for retailers. In fact, consumers spent nearly $21 billion on…

Retailers Create Omnichannel Brand Experiences To Surpass Back-To-School Projections

The back-to-school season is a key time for retailers to gauge consumer sentiment and spending patterns, as well as browsing and buying…

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