sales

CMO Council: Marketers Move Further into the Sales Game, Boosting Revenue Opportunities — and Challenges

The importance of top-of-funnel marketing is growing as shoppers become better informed and more likely to do their own research. After all,…

NRF: Retail Sales Rose 17.7% YoY in March as Recovery Accelerated

As COVID-19 vaccine rollouts continued and government checks generated more spending power, retail sales rose 17.7% YoY and 7.4% from February 2021…

Commerce Department Report: Retail Sales Decline 1.1% in November

U.S. retail sales fell 1.1% month-over-month to $546.5 billion in November 2020, according to data from the Commerce Department. The decline marks…

Ascena to Sell Justice Assets at Auction as Bankruptcy Proceedings Continue

Ascena Retail Group has entered into an asset purchase agreement with Premier Brands Justice to sell the intellectual property, ecommerce business and…

Retail Sales Drop 16.4% Month-Over-Month In April Due To COVID-19

U.S. retail and food service sales dropped an estimated 16.4% from the previous month in April, nearly doubling the revised 8.3% decline…

Coronavirus Update: Brands Temporarily Close Chinese Shops, But Supply Chain Pressures Could Be Biggest Risk

The fast-moving coronavirus outbreak centered in China is making headlines around the world, but its impact on retail has been subdued thus…

Mobile Dominance: Smartphones Generate 61% Of Black Friday E-Commerce Traffic

Black Friday online sales reached a record $7.4 billion, up 19.6% from 2018, with the average order value (AOV) rising 5.9% to…

eBay Shoppers Benefit If Amazon Site Crashes On Prime Day

eBay will be launching a “Crash Sale” on July 15 if the Amazon web site crashes on Prime Day, as it did…

Salesforce Previews CDP Release, Outlines Top 3 Holiday Trends

Pictured above: Dana Chery, Sr. Director, Service Cloud Product Marketing at Salesforce, Customer 360 implementation at discusses e.l.f. Cosmetics. Today’s businesses still struggle…