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How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to the occasion by tapping…

How American Eagle, Kroger and Snap are Reinventing Customer Experiences for a COVID Age

The coronavirus pandemic has pulled retailers in a number of different directions as they react to shifting shopping trends and new expectations…

Snapchat Introduces Snap-To-Buy Capabilities For Amazon Shoppers

Snapchat is bringing a new visual search tool to its app, enabling users to search for products on Amazon from the Snapchat…

In-Car Commerce Retailer Collaborates With Snapchat For West Coast Launch

Cargo, which places boxes with items for sale in ridesharing vehicles such as Uber, has partnered with Snapchat for its launch in…

SocialVend Launches Socially-Activated Vending Machines

SocialVend has launched its first social media-activated vending machine, vendmini. Retailers can use the small-footprint machines for marketing campaigns, in-store sampling and…

Picture It: Snapchat As $20 Billion Public Company

Snapchat has reportedly filed for an initial public offering (IPO), bringing the social messaging app closer to a $20 billion to $25…

John Lewis Amplifies Holiday Ads With Social Media Spend

UK-based department store John Lewis, known for its inspiring holiday advertisements, has already won the hearts of consumers with its latest TV…

Online Apparel Retailer Asos Defies Brexit Woes

At least one UK-based retailer is bucking the trend of retail gloom from the country’s Brexit: online apparel seller Asos. For the…

Snapchat Debuts Shoppable Ads With Target And Lancôme

The social media messaging network Snapchat has launched shoppable e-Commerce ads with Target and L’Oreal Group-owned cosmetics company Lancôme. The two retail…