social commerce

TikTok and the ‘Social Commerce’ Question

TikTok showed up in force at Shoptalk last week, and the company was on a mission, although not the one that might…

Tariffs, AI, Social Trends Create ‘Powerful New Pathways’ for Resale

As it has for several years, the resale market continues to grow — and the current headwinds other retailers are facing in…

As TikTok Shop Expands to New Markets, Amazon Shuts Down Inspire Social Shopping Feed

While TikTok looks to offset a potential U.S. ban by expanding its ecommerce offering Shop to new markets, Amazon is reportedly giving…

QVC Parent Company Rebrands, Zeroes in on Social for Future Growth

In a move to double down on the equity of its flagship brand QVC, Qurate Retail Group — also the parent company…

UPDATE: Poshmark Walks Back Fee Structure Overhaul

[Update as of 10/22/24]: Less than a month after Poshmark unveiled a new fee structure to improve customer transparency and boost seller…

How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel

Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration are now shoppable, which…

Southwest Airlines Taps TikTok Creators to Offer ‘Shoppable Flights’

Southwest Airlines is partnering with creators in various subcultures of TikTok to both highlight travel inspiration and offer an easy way to book…

The Reddit Influence: How Altra Running and The Home Depot Capitalize on Community and Context

Digital channels and platforms — especially social networks — have democratized product discovery and access. Through algorithm-powered feeds, consumers receive a curated…

How Xcel Brands’ CEO is Trying to Solve Social Commerce

There’s no shortage of companies trying to crack the code of social commerce in the U.S. — from the biggest social media…

Century 21 Continues Ecommerce Expansion with TikTok Shop Debut

Century 21 has expanded its partnership with livestream shopping app ShopShops to bring the iconic New York City retailer to TikTok Shop….

TikTok Implements New Standards for AI-Generated Content

TikTok is taking cues from its competitors at Meta by implementing new standards for AI-generated content (AIGC). TikTok announced that will use…

TikTok Adds Event Sales Capability in Europe as Shop Sellers Top 15 Million Worldwide

As of December 2023, TikTok Shop had 15 million sellers around the world, according to the company’s first TikTok Shop Safety Report….

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