social commerce

BNPL Provider Klarna Expands Further into Social Commerce with Two Acquisitions

Klarna is continuing to build out its solution suite with two new acquisitions, moving beyond the buy now, pay later space with…

Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Cardboard beds and logo dilemmas aside, this will be…

Amplify Your Online Presence in Three Steps

Last year, multiple lockdowns and store closures forced fashion retailers to go online. This digital transformation is the key to navigating today’s…

Snap Acquires Vertebrae to Enhance AR Capabilities

Snap has acquired 3D and AR commerce company Vertebrae in order to expand its services for retail clients. The deal will give…

Shoppers Are Flocking to a New Digital ’Hood. What Does This Mean for Retail?

During the pandemic, much like our working lives and our socializing, retail had to migrate solely online — and with this seismic…

How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will…

Brands Build Communities with Facebook Livestreaming by Stressing Real-Time Aspects

Live shopping is still a young medium, but retailers and social media platforms alike already are taking advantage of its biggest strength:…

IKEA Engages Home Renovators with New Quiz Experience on Pinterest

IKEA U.S. is putting its own spin on “vacations” and “staycations” with the launch of “IKEA Renocations” on Pinterest. Created to help…

Pinterest and Shopify Deepen Relationship, Bringing Marketing Tools to 27 New Countries

Pinterest is expanding its partnership with Shopify to 27 new countries, including Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland and the…

The ‘Social Proof’ is in the Pudding: Gartner Analyst Explains the Lure of Livestream Shopping

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., with brands across various retail segments testing…

Betabrand, Kelley Cawley and Facebook Show What Makes Live Shopping Retail’s Next Big Opportunity

Social commerce is poised to be the focus of the next retail revolution: two-thirds of consumers say that social media has become…

Anthropologie Debuts First Digital-Only Catalog on Pinterest

Anthropologie has unveiled its first digital-only catalog for its AnthroLiving collection on Pinterest as it seeks to connect with consumers searching for…

Marketing Metrics: Google Paid Search Tops Return on Ad Spend With 31% YoY Growth

Making Customer Service Your ‘Secret Weapon’ in Building Customer Loyalty: Lessons from Retail Innovators

Mastering the Last Mile: How to Build a Tech Ecosystem That Creates Great Customer Experiences

What Modern Consumers Expect from Retail Customer Service

40% of Gen Z/Millennials Have Bought Items from Livestreams or Social Media Apps

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