sports

WSJ: Adidas’ Post-Ye Strategy to Focus on Sports Instead of Celebrities, Remaining Yeezy Stock to be Sold for Charity

As a number of Adidas’ high-profile celebrity partnerships fizzle out — or in the case of its collaboration with Kanye West, a.k.a….

Fanatics Taps American Eagle’s Supply Chain Platform for Enhanced Delivery

Digital sports platform Fanatics has partnered with supply chain solution Quiet Platforms — a wholly owned subsidiary of American Eagle Outfitters Inc….

Macy’s to Expand Reebok Apparel Offerings Through ABG Partnership

Macy’s will be bringing more Reebok apparel to its customers beginning in 2023 through a partnership with brand development firm Authentic Brands…

Fanatics Solidifies Move into Trading Cards with Acquisition of Topps

Digital sports platform Fanatics has acquired trading card brand Topps mere months after snagging the rights to produce Major League Baseball (MLB)…

Minor League Baseball Team’s Pitch: Cashierless Shopping at New Stadium’s Fan Store

The Worcester Red Sox (the Triple-A affiliate of the Boston Red Sox) has teamed up with Standard AI to open an autonomous…

General Mills, Meijer Cook Up Shoppable Digital Tailgating Experience

General Mills has teamed up with Midwest grocery chain Meijer to create a virtual “homegate” experience for college football fans. The online…

DICK’S Tees Off New Experiential Golf Galaxy Locations

DICK’S Sporting Goods is continuing to expand its nationwide footprint with plans to open the first Golf Galaxy Performance Center, as well…

Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Cardboard beds and logo dilemmas aside, this will be…

SIGNA Sports Expands Reach into U.S. Tennis Market with Tennis Express Acquisition

European sports ecommerce and tech platform SIGNA Sports United (SSU) has agreed to acquire the U.S.-based online tennis retailer Tennis Express. The…

Fanatics Now Valued at $12.8 Billion After Latest Round of Funding

Licensed sports merchandise retailer Fanatics has raised $320 million in new capital, bringing its valuation to $12.8 billion, according to Reuters, which…

Hibbett Sports Appoints Interim CFO

Hibbett Sports has appointed Scott R. Humphrey as its Interim Chief Financial Officer, effective September 29. Humphrey will oversee the company’s financial operations…

BJ’s Becomes Official Yankees Sponsor For The 2018 Season

BJ’s Wholesale Club has partnered with the New York Yankees for 2018, the first partnership with the team in the retailer’s history….

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