sports

General Mills, Meijer Cook Up Shoppable Digital Tailgating Experience

General Mills has teamed up with Midwest grocery chain Meijer to create a virtual “homegate” experience for college football fans. The online…

DICK’S Tees Off New Experiential Golf Galaxy Locations

DICK’S Sporting Goods is continuing to expand its nationwide footprint with plans to open the first Golf Galaxy Performance Center, as well…

Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Cardboard beds and logo dilemmas aside, this will be…

SIGNA Sports Expands Reach into U.S. Tennis Market with Tennis Express Acquisition

European sports ecommerce and tech platform SIGNA Sports United (SSU) has agreed to acquire the U.S.-based online tennis retailer Tennis Express. The…

Fanatics Now Valued at $12.8 Billion After Latest Round of Funding

Licensed sports merchandise retailer Fanatics has raised $320 million in new capital, bringing its valuation to $12.8 billion, according to Reuters, which…

Hibbett Sports Appoints Interim CFO

Hibbett Sports has appointed Scott R. Humphrey as its Interim Chief Financial Officer, effective September 29. Humphrey will oversee the company’s financial operations…

BJ’s Becomes Official Yankees Sponsor For The 2018 Season

BJ’s Wholesale Club has partnered with the New York Yankees for 2018, the first partnership with the team in the retailer’s history….

Fanatics Scores 27,000 Personalized Marketing Campaigns With Salesforce

As a brand built on riding the emotions of sports fans at their most intense moments, online sports merchandise retailer Fanatics aimed…

Rover Raises $1.1 Million To Propel Location-Based Mobile Marketing

Rover, a Toronto-based provider of location-based mobile marketing platform has raised $1.1 million in seed funding. The company will use the new…

Derek Jeter And The Sports Superstar’s Effect On Retail

Anyone who has followed the sports world recently (and many who haven’t) know about the retirement of baseball star Derek Jeter. Jeter…

Dick’s Sporting Goods Optimizes Assortment Planning With JDA Software

Today’s web- and mobile-enabled shoppers are demanding more relevant and customized brand choices. From marketing channels and messaging to item selection and…