store-in-a-store

The Matryoshka Trend: Breaking Down the Rise of Retail’s “Russian Dolls”

As the world reopens in full force amid COVID-19 vaccination efforts, brands seek new ways to turn customers’ in-store experience into something that not only…

Ulta Beauty COO: Harnessing Disruption with Powerful Try-On Tools and Store-in-Store Partnerships

Evolution is essential to retail success, even when you’re on top — a maxim Ulta Beauty has embraced over the past year…

Dollar General Adds pOpshelf Store-in-a-Store to Attract Higher-Income Consumers

Dollar General is expanding its pOpshelf offering into a store-in-a-store format at two DG Markets in the Nashville, Tenn. area. The concept,…

Nordstrom Opens 21 Store-in-a-Store INDOCHINO Experiences as it Grows Brand Partnerships

Nordstrom will open 21 INDOCHINO store-in-a-store shops across the U.S. by early July 2021, expanding INDOCHINO’s physical presence to nearly every major…

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