Tmall Global

Livestreaming Success Stories from Adore Me, Pacsun, Simon and More

Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in China, where it accounted…

With Travel Still Restricted, Simon is Bringing its Outlets to China via Livestreaming

It’s 10 a.m. on a bright fall day in upstate New York and the premium outlet mall Woodbury Common is just waking…

Simon and Shop Premium Outlets Team Up with Tmall for Livestream Events Linked to 11.11 Festival

Simon and Shop Premium Outlets (SPO) are partnering with Alibaba Group’s Tmall Global to launch a series of live shopping events in…

Famed British Corner Shop Fortnum & Mason to Open Tmall Store

The 315-year-old British retail and hospitality brand Fortnum & Mason is moving into the frontier of modern retail with the opening of…

Singles’ Day Broke Sales Records Again, but That’s Not the Whole Story

The 13th annual 11.11 Global Shopping Festival, also known as Singles’ Day, has once again broken its own sales records. Alibaba itself…

145-year-old Bissell Brand Leverages Livestreaming, 11.11 and KOLs to Clean up in China

Bissell is a quintessentially American brand. Launched in 1876 in Michigan, the floor care company is now run by the fourth and…

How U.S. Brands Can Get a Piece of the $115B+ Singles’ Day Opportunity

First off, it seems the term “Singles’ Day” is a bit passé. The more contemporary appellation for the massive Chinese shopping extravaganza…

Dickies Tests AI-Enabled Fitting Recommendations in its China Tmall Store

Workwear brand Dickies has partnered with 3DLOOK to offer its customers in China a personalized fitting experience on the Tmall Global marketplace….

Buoyed by 11.11 Festival, Alibaba Posts Strong Q3 with Revenue Up 37%

Alibaba Group recorded revenue of RMB 221 billion ($33.9 billion USD) in Q3 2020, a period that included the annual Singles’ Day…

Alibaba Boosts Revenue 34% To $21.8 Billion In Q2

Benefiting from the digital surge accelerated by COVID-19, Alibaba Group saw a 34% increase in year-over-year revenue, reaching $21.762 billion (U.S.). The…

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