Tommy Bahama

L’Occitane Goes Mobile With Curated Retail Truck

Retailers are flexing their creativity in pursuit of the ultimate experiential shopping format. To this end L’Occitane has launched the L’Occi truck,…

Direct-To-Consumer Focus Motivates IT Upgrade At Tommy Bahama

Strategy sessions held back in 2015 had far-reaching impacts for Tommy Bahama. These meetings were the beginning of what has grown into…

Tommy Bahama, Costco, Foot Locker CEOs Chart Diverse Paths To Success

At the SAP Retail Executive Forum held earlier this month in New York City, chief executives from a diverse group of retailers…

Tommy Bahama Collects Real-Time Feedback With Medallia

In today’s competitive, omnichannel marketplace, the customer is always right. So what better way for retailers to ensure shoppers have a great…

Tommy Bahama Launches New Online Outlet Experience

In the midst of a five-year plan for omnichannel growth, Tommy Bahama has made a series of investments focused on improving the…

Tommy Bahama Catches The Wave Of Omnichannel Growth

Over the past year, island-inspired brand Tommy Bahama has developed an extensive roadmap for digital growth. A five-year plan focusing on omnichannel…

Tommy Bahama: Storyteller

Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry executives…

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