viewpoints

The Future Of Holiday Retail: Mobile, Beacons And Wearables, Oh My!

With Black Friday upon us, images of crowded malls, arms weighed down with shopping bags, and long lines may come to mind. …

Integrated Strategies Create Omnichannel Success

Almost every retailer would like to successfully leap into the omnichannel universe and begin converting customers online, in stores, and on mobile…

3 Easy Ways To Stay Top Of Mind With Your Customers

After prospects have visited your web site, called, or emailed you, they’ve made the treasured conversion into becoming a lead for your…

Where Are The ESLs?

Here is a quick bit of trivia. What do these four things have in common? CD-ROM Microsoft Windows Apple Macintosh Electronic Shelf…

Can Brick-And-Mortar Still Compete With Online Retailers?

It’s hard to ignore the tremendous rate of growth that online retailers have experienced in the past 10 years. The sharp rise…

3 Reasons Why Retailers Need To Control Online Tracking

Retail sites are jam packed with first- and third-party tracking code, but retailers are often unaware of all the tracking occurring on…

Tips For Innovating Through Automation

Over the past few months, the retail industry has started to see economic recovery with U.S. online retail sales surpassing $50 billion…

More Options For SEM Marketers On The Way

Over the past couple of years, a growing chorus of marketers has said that search engine marketing has plateaued. There are no…

Defy Customer Defection: 3 Steps to More Relevant Customer Communication

By Connie Hill, Founder and President, VeraCentra Lack of relevancy advances customer defection. A recent study revealed that 63% of consumers have…

8 Tips To Maximize Loss Prevention During the 2010 Holiday Season

By Derek Rodner, VP, Product Strategy, Agilence The holiday season is upon us again. As retailers stock their shelves and hire extra…

5 Last-Minute Ways To Optimize Online Holiday Shopping

By Thierry Costa, Vice President of Marketing, SLI Systems Holiday shopping starts earlier and earlier every year — as The New York…

4 Reasons Online Retailers Must Listen to Customers, Tips On Tapping Feedback

By Carolyn Hall, Product Marketing Manager, Confirmit The customer experience is critical in today’s highly competitive online retail sector. There are many…

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