word of mouth

Marc Jacobs Pop-Up Shop Exchanges Products For Tweets

For years, retail executives and analysts have contemplated the true definition — and overall value — of social commerce. Trends such as…

BodyMedia Sees 16% Conversion Rate With Social Referral Programs

Word-of-mouth (WOM) marketing is playing a pivotal role in cross-channel marketing programs, largely due to the continual rise of social media. In…

Relevant Deals And Online Sale Sites Drive Purchases From Mothers

Benchmark research indicates a slow yet steady recovery from the economic downturn, during which consumers have transitioned to more thrifty shopping strategies,…

J. Hilburn Drives $250,000 In New Sales With Social Referral Program

Referral programs and word-of-mouth campaigns are optimal ways to boost brand awareness and conversion rates via social networking sites. J. Hilburn, a…

Customer Service Impacts Brand Loyalty and ‘Word-Of-Mouse’

Editor’s Note: This article is an excerpt from one of RetailWire’s recent online discussions. Each business morning on RetailWire.com, retail industry execs…

New Report: Store Locator Usage Jumps 48%

Mobile store locators drive foot traffic in-store and increase the likelihood of purchase. According to Millennial Media’s May 2011 S.M.A.R.T. Report, the…

Abe’s Of Maine Increases Site Search And Reviews By 20%

Harnessing the power of word-of-mouth, online camera and electronics retailer Abe’s of Maine has integrated new site search capability that has increased…