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Vuori Hires First CIO and Chief People Officer to Fill C-Suite Seats

Vuori has gone outside its own ranks to fill four C-suite positions, including the activewear brand’s first-ever Chief Information Officer, Chief People…

Serta Simmons Names New C-Level Marketing and Innovation Execs

Serta Simmons Bedding (SSB) has gone outside its own ranks for its latest executive appointments. The brand named Guy Longworth as its…

How YETI is Giving Shoppers a Better Product View Online — Right Down to the Seams

The lines between ecommerce and brick-and-mortar are continuing to blur, and shoppers expect a similar experience — right down to getting a…

YETI Launches 3D/AR Online Experience for 50+ Products

Outdoor brand YETI has unveiled a new immersive 3D and AR experience for online shoppers. The new feature, created in partnership with…

Capgemini Expert Busts 5 Common Influencer Marketing Myths

Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today, with consumers spending more…

YETI Upgrades Digital Shopping Experience

YETI, a Texas-based premium outdoor brand, has tapped Salesforce Commerce Cloud to launch a new digital shopping experience. With Commerce Cloud and…

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