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Exclusive Q&A: How Resident Gets Would-Be Mattress Buyers Into Its Beds

In the increasingly crowded mattress category, every marketing dollar has to work overtime. Resident gets the most out of its $100 million…

James Allen Creates ‘Engaging’ Video To Boost Site Traffic 270%

In seeking to further its reach and relevance with its Millennial audiences, online bridal jewelry retailer James Allen partnered with media and…

Influencer Marketing Propels Fast Launch Of Birchbox Cosmetics Brand

Influencer marketing has been a core part of the Birchbox business strategy since the beauty subscription service launched in September 2010. In…

Olympics Expand Ad Opps For More Sponsors; Under Armour And Lululemon Jump In

At the same time as the Olympic athletes will be running, swimming, hurling and vaulting in their quest for golden glory, there…

‘Ace Is The Place’ That Delivers Comical Twists On Iconic Ad Campaign

Ace Hardware has launched an advertising campaign that puts a twist on its familiar “Ace Is The Place” theme song. While the…

Burberry And Google Stitch Shoppers Into Christmas Commercial

Ordinary shoppers at the Burberry flagship store on Regent Street in London can now be woven into the retailer’s Christmas commercial, alongside…

L2 Report Spotlights Content Marketing Trends And Challenges For Retailers

The e-Commerce environment is becoming more crowded with online giants and start-ups alike. As a result, retailers are trying to better differentiate…

Shop.org 2012 Spotlights Engaging Cross-Channel Brand Messaging

More than 4,400 retail executives and solution providers gathered at the 2012 Shop.org Annual Summit to learn about current trends and best…

Why Your YouTube-Focused Video Strategy Isn’t Working For You

YouTube can be a great tool for video marketing, but too often marketers make the mistake of putting it at the center…

Chico’s Extends Its Customer Insights With Social Media Analytics

This is Part IV of Retail TouchPoints’ multi-part feature investigating trends and developments in social media analytics and the business intelligence the…

Sleeping With The CMO

Editor’s note: This article is an excerpt from Schwartz’ upcoming novel titled: Fast Shopper, Slow Store due to be published in August…

VisiStat Enables Social Media Monitoring To Optimize E-Commerce

Progressive retailers are implementing strategies and tactics to develop a 360-degree view of their customers to present more valuable offers and optimize…